Grammy ratings decline but still score relative to other entertainment shows

Grammy ratings decline but still score relative to other entertainment shows

The query stays what that augurs for the Academy Awards, which can air February 9 in an uncommon awards season that has shortened the hole between ceremonies, concentrating them right into a five-week window.

Once more hosted by Alicia Keys, and outlined partly by its collective response to the demise of Lakers star Kobe Bryant, the Grammys averaged 18.7 million viewers, a 6% drop from final 12 months, Nielsen says. Notably, 2019 had registered a marginal enchancment over the earlier 12 months, which skilled a precipitous lack of viewers.
In line with CBS, which carries the awards, greater than 38 million folks watched a minimum of a couple of minutes, and the common viewers was the best for any leisure program (that’s, excluding sports activities) this season. The Golden Globes delivered 18.three million viewers.
CBS additionally famous that the Grammys posted a report variety of views through its streaming service, CBS All Entry, surpassing final 12 months by greater than 30%. The community did not specify what number of views that entailed, however stated the service hit a report for month-to-month subscriber sign-ups because of the premiere of “Star Trek: Picard.”

Even with scores down, the glass-half-full spin is that award reveals stay enticing to broadcasters as a result of they’re among the many few occasions that individuals really feel compelled to look at dwell, versus recording and zapping by the commercials. The Grammy present additionally typically appeals to a youthful viewers than most of its friends, making it significantly enticing to advertisers.

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