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Johnny Depp defends Dior advert accused of being racially insensitive | Ents & Arts News

Johnny Depp in the Dior Sauvage advert

Johnny Depp has defended his newest advert for Sauvage cologne after the video was accused of being racially insensitive to Native People.

The Hollywood star mentioned the Dior promotion was made with “nice love and respect for indigenous individuals” – and he rejected claims it amounted to cultural appropriation.

Critics argued the identify of the cologne will be translated to “savage” in French – a derogatory time period used to explain indigenous People.

The clip featured a dancer in traditional clothing. Pic: Dior
Picture:
The clip featured a dancer in conventional clothes. Pic: Dior

The clip – which was deleted hours after it was posted on social media final month – contains a Native American man performing a dance, whereas the Pirates Of The Caribbean star performs a guitar and lights a fireplace within the US desert.

Whereas selling the £74 product, Depp – the long-time face of the model – was seen enjoying a riff by musician Hyperlink Wray, who was a part of the Native American Shawnee tribe.

The actor says there was “by no means any dishonourable intent” to trigger offence, however added that work was now being performed with those that had been offended to discover a decision.

The dancer is a member of the Rosebud Sioux Tribe in South Dakota. Pic: Dior
Picture:
The dancer is a member of the Rosebud Sioux Tribe in South Dakota. Pic: Dior

Depp informed The Hollywood Reporter: “A teaser clearly is a really concentrated model of pictures and there have been objections to the teaser of the small movie.

“The movie has by no means been seen. There was by no means – and the way might there be or how would there be – any dishonourable [intent].

“The movie was made with an amazing respect for the indigenous individuals not simply of North America however all around the world.

“It is a pity that folks jumped the gun and made these objections. Nonetheless, their objections are their objections.”

Depp later added that Native People “have not had the best quantity of assist out of the USA authorities” – and he vowed that an settlement might be reached so “everyone seems to be joyful”.

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