Chloé Forges Three-Year Partnership With UNICEF to Help Girls – WWD

Chloe RTW Spring 2020

Chloe RTW Spring 2020

GIRL EMPOWERING: Signaling curiosity in supporting ladies, Chloé has solid a three-year partnership with the United Nations Kids’s Fund, referred to as UNICEF, that entails promoting T-shirts, necklaces and bracelets to generate proceeds to assist finance gender equality applications.

The Compagnie Financière Richemont-owned label mentioned it’ll assist UNICEF applications that train adolescent women and younger ladies digital and know-how expertise in international locations similar to Bolivia, Jordan, Morocco, Senegal and Tajikistan.

“Contributing to women schooling will give them extra probabilities to meet their goals,” Chloé chief government officer Geoffroy de la Bourdonnaye mentioned in an announcement.

Chloé will launch a advertising marketing campaign on the topic beginning March 8, coinciding with World Ladies’s Day, promoting two items of knickknack — a necklace and bracelet — and a T-shirt to boost funds over the three years. They are going to be bought in shops in France, Japan, South Korea, the U.Okay. and the U.S. All proceeds from the objects will go to the UNICEF fund. The model can even identify three feminine ambassadors to boost consciousness of the partnership on social media.

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