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Coach Launches CitySole Sneakers With J.Lo, Michael B. Jordan Ads – WWD

Jennifer Lopez in the new Coach CitySole sneaker collection.

Sizzling off the heels of her scorching Tremendous Bowl efficiency, Jennifer Lopez is displaying her chill aspect within the new marketing campaign to introduce CitySole sneakers, a brand new assortment of life-style sneakers from Coach.

Lopez, who took over for Selena Gomez as the worldwide face of the model’s equipment and ready-to-wear this yr, is proven sporting the ladies’s sneakers within the spring adverts whereas MIchael B. Jordan, Coach’s males’s model ambassador, sports activities the lads’s model of the sneakers.

CitySole presents three sneaker kinds: CitySole Court docket references basic basketball sneakers with a triangular toe field, pivot level on the outsole and 3M seam taping. The CitySole Runner has a bigger heel and grooved backside for extra traction, and the CitySole Lowline is an up to date tackle a basic low-top.

“I’ve at all times been impressed by the folks and distinctive vitality of our hometown: New York,” mentioned Coach inventive director Stuart Vevers. “Like all the pieces we design, CitySole was created with this in thoughts. It’s a set for individuals who dwell always-on, spontaneous and adventurous lives.”

The marketing campaign was shot by Juergen Teller, who has been working with Coach because the fall of final yr. Along with the nonetheless photographs, there may be additionally a sequence of quick movies directed by Danielle Nemet and that includes a various forged of actual New Yorkers making their means via town in their very own distinct methods.

“While you develop up in New York, sneakers are such a giant a part of your life-style as a result of it’s a must to pound the pavement,” Lopez mentioned. “Coach CitySole is ideal for my life-style. I’m a dancer, and I’m at all times on the go they usually’re very versatile. They are often dressed up and dressed down, and may be purposeful but in addition tremendous trendy.”

“Sneakers are a wardrobe staple for me,” Jordan mentioned. “As somebody who grew up round New York and is continually on the go, Coach CitySole’s mix of trend and luxury is the fitting stability for an on a regular basis sneaker-wearer like me.”

The gathering is on the market beginning as we speak at Coach shops and on-line in addition to Macy’s. They can even be featured at pop-ups in Foot Locker’s Occasions Sq. flagship location, in addition to Bloomingdale’s 59th Avenue flagship via March 1. The ladies’s fashions retail for $150 to $175 whereas the lads’s sneakers are $175 to $250.

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