TEAM PLAYER: It looks like skilled athletes are not content material with merely posing for vogue manufacturers — they want to severely become involved.
French footballer Tiémoué Bakayoko is the newest to dive in, investing in Paris-based vogue label Études Studio.
He’s to be a shareholder, ambassador and collaborator all rolled into one, based on an organization assertion, and can sit on the model’s government committee. The quantity of his minority funding has not been disclosed.
“We’ve at all times been impressed by the creation of bridges between disciplines, bringing vogue nearer to artwork and music, for instance,” mentioned Études cofounder Aurélien Arbet, including that French musicians Pedro Winter, Woodkid and Orelsan are additionally minority stakeholders inside the firm. “Including the world of sport to our universe appeared like a pure step for us. All these various things affect one another.”
Bakayoko, who performs for Monaco on mortgage from Premiere League membership Chelsea, was launched to founders Arbet, Jérémie Egry and José Lamali by way of David Bellion, a former footballer who created Tremendous Imaginative and prescient Workplace, an company aiming to accomplice skilled athletes with the style business.
“He already was an Études consumer, and issues occurred very naturally,” mentioned Arbet of Bakayoko, including that there shall be extra initiatives involving the footballer quickly. “The concept was additionally to create a brand new story for the model round sports activities, which has at all times been a part of Études in a method or one other.”
The French label revealed its new shareholder in an surprising method: a devoted photograph shoot was organized to publicize the information, wherein the 25-year-old athlete, wearing Études, is photographed on the vivid blue Villa Paloma in Monaco, the place he’s based mostly.
“It was our method to present that we’re aiming to blur the traces between shareholder, ambassador and collaborator,” mentioned Arbet.