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Kate Spade Enters Sports Smartwatch Market – WWD

Kate Spade's sports smartwatch.

Kate Spade's sports smartwatch.

Kate Spade is increasing its watch line — tapping into a powerful marketplace for athletic gadgets.

At present the model launches its first sports activities smartwatch, created in partnership with its watch licensee Fossil. Priced at $275 retail, the timepieces supply heart-rate monitoring, untethered GPS and Google Pay in addition to climate, music and coaching apps.

Kate Spade's sports smartwatch.

Kate Spade’s sports activities smartwatch. 
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The type breaks with sports activities smartwatch conference — notably the Apple Watch — in that it purposely options female design particulars. The watch is obtainable in all-pink or pink-accented colour methods and contains a scalloped dial.

Kate Spade’s artistic director Nicola Glass stated of the watch launch: “Our buyer is adventurous — she loves every kind of actions, and is all the time in search of equipment that match into her on a regular basis life. We’ve integrated a few of our most iconic design components, together with the spade and scallop detailing, to provide the watch a definite Kate Spade New York feel and appear, whereas the silicone strap and light-weight design provides her the performance she wants with out sacrificing type.”

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