Kate Spade Enters Sports Smartwatch Market – WWD

Kate Spade's sports smartwatch.

Kate Spade's sports smartwatch.

Kate Spade is increasing its watch line — tapping into a powerful marketplace for athletic gadgets.

At present the model launches its first sports activities smartwatch, created in partnership with its watch licensee Fossil. Priced at $275 retail, the timepieces supply heart-rate monitoring, untethered GPS and Google Pay in addition to climate, music and coaching apps.

Kate Spade's sports smartwatch.

Kate Spade’s sports activities smartwatch. 

The type breaks with sports activities smartwatch conference — notably the Apple Watch — in that it purposely options female design particulars. The watch is obtainable in all-pink or pink-accented colour methods and contains a scalloped dial.

Kate Spade’s artistic director Nicola Glass stated of the watch launch: “Our buyer is adventurous — she loves every kind of actions, and is all the time in search of equipment that match into her on a regular basis life. We’ve integrated a few of our most iconic design components, together with the spade and scallop detailing, to provide the watch a definite Kate Spade New York feel and appear, whereas the silicone strap and light-weight design provides her the performance she wants with out sacrificing type.”

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