Sandra Bullock and Ellen DeGeneres are teaming to take down false celeb endorsements.
The Oscar-winning actress and TV character filed a lawsuit towards 100 people concerned within the “celeb endorsement theft business,” which has used their names, photographs and likeness to advertise merchandise within the magnificence business with out their consent, based on courtroom paperwork filed within the Los Angeles Superior Courtroom on Monday.
“Though every of them, individually and thru her representatives, has tried to cease these unlawful actions, the very nature of the opaque and incestuous celeb endorsement theft business makes that extraordinarily troublesome — these firms change names regularly, merge out and in of entities shaped in states that permit for secrecy, function websites that pop up and disappear in a single day and customarily do every little thing attainable to ‘keep one step forward of the sheriff.’”
Due to the elusiveness of the business, Bullock and DeGeneres are suing “unnamed defendants Does 1 by 100” and anticipate unearthing these people by the authorized proceedings.
The lawsuit names the victims of the false endorsements because the celebrities, whose photographs and names are used with out their consent, and the purchasers who’re scammed into buying a product due to the celeb endorsement. Courtroom paperwork additionally record plenty of magnificence manufacturers that promote these false endorsements, together with Christie Brinkley Genuine Pores and skin Care, Révive Skincare, BioDerm Rx, Alessa and Glovella, amongst others.
Courtroom paperwork state that the false celeb endorsements are in violation of California Civil Code 3344 — the usage of a person’s title, photograph or likeness in promoting with out consent — violation of frequent regulation proper of publicity and the unfair competitors regulation.
Bullock and DeGeneres are demanding cost for damages brought on by the false celeb endorsements, the disgorgement of income made out of the endorsements and a everlasting injunction that prohibits the people from utilizing their names or photographs in any future endorsements.
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