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Ted Baker Hires Michael Bastian as Interim Creative Director – WWD

Ted Baker store in Kerry Center, Shanghai

Ted Baker store in Kerry Center, Shanghai

Ari Hoffman and Michael Bastian are again collectively.

Hoffman, the brand new chief govt officer of Ted Baker North America, has introduced the designer on board as interim chief inventive officer, based on market studies. The 2 had labored collectively at Gant to re-create the Gant Rugger label.

Hoffman couldn’t be reached for remark.

At Ted Baker, Bastian takes over a task held by founder Ray Kelvin who left the corporate final yr after prices of inappropriate habits towards workers. In December, the corporate revealed that it was investigating an accounting error on its stability sheet.

Hoffman began on the model originally of December. He was most not too long ago ceo of Scotch & Soda USA.

Bastian, a one-time males’s trend director of Bergdorf Goodman, began his personal label in 2006 and bought a “vital curiosity” within the firm to Bluestar Alliance in 2016.

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