Tidal Taps Bershka for First Fashion Collection – WWD

Tommy Genesis in the Seeing Sounds collection by Tidal and Bershka

Tommy Genesis in the Seeing Sounds collection by Tidal and Bershka

Music and leisure streaming platform Tidal will launch its first style assortment with Bershka on Nov. 22.

The 10-piece reflective assortment named Seeing Sounds, which is modeled by Canadian rapper Tommy Genesis within the marketing campaign, is comprised of crop tops, bodysuits, minidresses, puffers and sportswear reminiscent of joggers and hoodies in purple, silver and black metallic colours that change colours within the gentle.

The gathering ranges in worth from $12 to $55 and is out there at Bershka shops in Italy, Spain, Portugal, Germany and the U.Ok. in a particular part the place prospects can expertise the Tidal app and music. As well as, each bit comes with a QR code to redeem a free three-month Tidal subscription.

Tommy Genesis

“Tidal’s mission is grounded in amplifying and supporting all issues which have caught the cultural zeitgeist — style is a pure extension to this mission and we’re excited to share our imaginative and prescient,” stated Tidal chief working officer Lior Tibon. “Bershka is a forward-thinking model that represents creativity and embraces the spirit of tradition driving collaboration — making cool, wearable style accessible for all.”

Tibon stated that is “simply the star” of the partnership between Tidal and Bershka. “We’re wanting ahead to its progress.”

Bershka is one in all many Tidal companions, together with Samsung, Mercedes-Benz, Dash, Sonos and Barry’s Bootcamp.


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