New products – Nestle unveils white chocolate KitKat Gold; Kellogg rolls out no-added sugar WK Kellogg by Kids | Food Industry News

KitKat Gold will roll out in

KitKat Gold will roll out in "major" retailers in March

KitKat Gold will roll out in “main” retailers in March

New product launches that caught the attention this week embrace a brand new milk chocolate KitKat variant from Nestlé and a no-added sugar cereal for Kellogg’s WK Kellogg vary.

Nestle unveils white chocolate KitKat Gold

Nestlé is including a brand new white chocolate variant to its KitKat confectionery model within the UK – KitKat Gold.

KitKat Gold contains the same old crispy wafer with a milk chocolate base topped with “creamy” white chocolate with tones of caramel. It’s produced with UTZ-certified cocoa beans, with no added colors, flavours or preservatives.

The brand new product will first completely launch in The Co-op and Nisa shops on Three February earlier than being rolled out to most main retailers from 31 March.

Nestlé mentioned KitKat Gold debuted in Australia in 2018 as a restricted version however proved so in style it turned a everlasting fixture.

Alex Gonnella, Nestlé’s advertising and marketing director for confectionery for the UK and Eire, mentioned: “We have had a tremendous response to the brand new KitKat experiences that we have launched over the previous few years. I’m sure that KitKat Gold goes to be simply as massive successful on these shores because it has been down beneath, particularly if the response at Nestlé HQ is something to go by.”

Kellogg rolls out no-added sugar WK Kellogg by Children

Kellogg is including a no-added sugar variant to its WK Kellogg cereal vary within the UK.

WK Kellogg by Children will likely be accessible in Morrisons in two flavour: Strawberry, Apple and Carrot; and Blueberry, Apple and Beetroot. Different main supermarkets will observe in February and March. It’ll retail at GBP2.99 (US$3.87) for a 350-gram field and will likely be backed by a GBP2.1m advertising and marketing marketing campaign.

The cereal is made up of enjoyable shapes in stars, hoops and balls which might be naturally colored and flavoured utilizing fruit and vegetable juice concentrates purees, juices and powders. It comprises no synthetic colors, flavours or sweeteners, is excessive in fibre and is vegan pleasant.


Kellogg’s activation model lead for the UK, Aimee Cowan, mentioned: “WK Kellogg by Children is the primary mainstream kids’s cereal vary with fruit and greens. We’re concentrating on dad and mom who cannot discover what they’re on the lookout for within the cereal aisle. We wished to supply one thing that may be a steadiness between well being and style at breakfast time. One thing that has good nutritionals for teenagers, however that they will not discover boring or tasteless.”


The US-based cereals maker added: “The brand new cereal kinds a part of Kellogg’s drive to assist households make higher decisions within the morning, together with sugar and salt discount throughout its kids’s cereal portfolio. As a part of the well being overhaul, Kellogg’s launched its plant-based granola vary WK Kellogg in 2018. Specializing in well being, the vary was reviewed in January 2019 to make sure each granola has no-added sugar, and Kellogg’s launched its first-ever vegetable variant to the portfolio – WK Kellogg Raspberry, Apple and Carrot.”


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