New products – New plant-based sausage brand hits US shelves, Nestle unveils white chocolate KitKat Gold; Kellogg rolls out no-added sugar WK Kellogg by Kids | Food Industry News

KitKat Gold will roll out in

KitKat Gold will roll out in "major" retailers in March

KitKat Gold will roll out in “main” retailers in March

New product launches that caught the attention this week embody a brand new milk chocolate KitKat variant from Nestlé and a no-added sugar cereal for Kellogg’s WK Kellogg vary.

Nestle unveils white chocolate KitKat Gold

Nestlé is including a brand new white chocolate variant to its KitKat confectionery model within the UK – KitKat Gold.

KitKat Gold includes the same old crispy wafer with a milk chocolate base topped with “creamy” white chocolate with tones of caramel. It’s produced with UTZ-certified cocoa beans, with no added colors, flavours or preservatives.

The brand new product will first completely launch in The Co-op and Nisa shops on Three February earlier than being rolled out to most main retailers from 31 March.

Nestlé stated KitKat Gold debuted in Australia in 2018 as a restricted version however proved so widespread it turned a everlasting fixture.

Alex Gonnella, Nestlé’s advertising and marketing director for confectionery for the UK and Eire, stated: “We have had a tremendous response to the brand new KitKat experiences that we have launched over the previous couple of years. I’m sure that KitKat Gold goes to be simply as large a success on these shores because it has been down underneath, particularly if the response at Nestlé HQ is something to go by.”

Kellogg rolls out no-added sugar WK Kellogg by Youngsters

Kellogg is including a no-added sugar variant to its WK Kellogg cereal vary within the UK.

WK Kellogg by Youngsters shall be obtainable in Morrisons in two flavour: Strawberry, Apple and Carrot; and Blueberry, Apple and Beetroot. Different main supermarkets will observe in February and March. It would retail at GBP2.99 (US$3.87) for a 350-gram field and shall be backed by a GBP2.1m advertising and marketing marketing campaign.

The cereal is made up of enjoyable shapes in stars, hoops and balls which are naturally colored and flavoured utilizing fruit and vegetable juice concentrates purees, juices and powders. It comprises no synthetic colors, flavours or sweeteners, is excessive in fibre and is vegan pleasant.


Kellogg’s activation model lead for the UK, Aimee Cowan, stated: “WK Kellogg by Youngsters is the primary mainstream kids’s cereal vary with fruit and greens. We’re focusing on dad and mom who cannot discover what they’re in search of within the cereal aisle. We wished to supply one thing that could be a stability between well being and style at breakfast time. One thing that has good nutritionals for teenagers, however that they will not discover boring or tasteless.”


The US-based cereals maker added: “The brand new cereal varieties a part of Kellogg’s drive to assist households make higher decisions within the morning, together with sugar and salt discount throughout its kids’s cereal portfolio. As a part of the well being overhaul, Kellogg’s launched its plant-based granola vary WK Kellogg in 2018. Specializing in well being, the vary was reviewed in January 2019 to make sure each granola has no-added sugar, and Kellogg’s launched its first-ever vegetable variant to the portfolio – WK Kellogg Raspberry, Apple and Carrot.”

New plant-based sausage model hits US cabinets

Fledgling US agency Excessive Peaks has launched its namesake vary of plant-based sausages in its home market.

Retailers together with Harris Teeter and Fairway Market are sticking the sausages, which are available in flavours comparable to Wild Mushroom and Dawn Path Combine.

Substances embody white beans, peppers basil and onions.

Excessive Peaks founder Stacie Waters stated: “Many plant-based sausages lack flavour and Excessive Peaks was created to supply a satisfying, meat different for all diets – from vegan to flexitarian to carnivore – that’s really scrumptious.”

The sausages comprise one gram of saturated fats, “round 300mg of sodium” and as much as 4g of sugar per hyperlink.

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