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UK cereal maker Rude Health sells minority stake to PepsiCo | Food Industry News

PepsiCo has taken 9% of Rude Health

PepsiCo has taken 9% of Rude Health

PepsiCo has taken 9% of Impolite Well being

Impolite Well being, a London-based cereal and dairy-free drinks maker, has offered a minority stake to client items big PepsiCo, it has emerged.

Monetary particulars for the 9% holding acquired final yr weren’t disclosed in a press release from Impolite Well being, which manufactures granola, muesli, porridge and plant-based snacks and drinks.

Nick and Camilla Barnard based Impolite Well being in 2005, beginning with muesli earlier than shifting into different classes. The corporate provides Sainsbury’s, Morrisons, Waitrose, Entire Meals Market, The Co-op and Ocado, in addition to unbiased retailers.

“This funding is an acknowledgement of Impolite Well being’s 15 years of sustainable development, from a start-up, one muesli firm, to a thriving and joyful meals and dairy-free drinks model providing a variety of award-winning cereals, natural dairy-free drinks and snacks,” the assertion learn.

“As co-founders and majority shareholders, we stay in full management, with no dedication, requirement or expectation for an additional transaction.”

Quaker cereals proprietor PepsiCo declined to touch upon the deal when contacted by just-food. The US-headquartered meals and drinks big has been lively in M&A this yr, and added South Africa’s Pioneer Meals Group to its roster after overcoming competitors considerations. 

This February, it additionally instigated a direct-to-consumer deal in China with Hangzhou Haomusi Meals Co. on the heels of taking a stake in Ethiopian crisps agency Senselet Meals Processing.

And final yr, PepsiCo acquired BFY Manufacturers, the proprietor of the PopCorners line of snacks, sports activities diet enterprise CytoSport, and UK crisp model Pipers. 

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