Electronic Arts is entering into the Kim Kardashian enterprise. At the least, that’s the case if its deal to seize cell gaming behemoth Glu Mobile goes by means of. EA introduced its plans as we speak to accumulate Glu in a deal value $2.4 billion. The businesses anticipate the acquisition to shut in second quarter of this 12 months. That is EA’s second main acquisition in latest weeks, following its transfer to deliver publisher Codemasters below its umbrella.
Glu is known for the aforementioned Kim Kardashian Hollywood game in addition to different cell hits like Faucet Sports activities Baseball, Dine Sprint Adventures, and Disney Sorcerer’s Area. As a cell writer, Glu makes a speciality of bigger-budget cell video games, typically with full 3D visuals. But it surely additionally focuses on free-to-play video games that run for years and generate income from microtransactions. That’s the enterprise mannequin that EA has repeatedly instructed buyers it needs to emphasise sooner or later.
“Our acquisition of Glu combines wonderful groups and deeply-engaging merchandise to create a cell video games chief with confirmed experience throughout many fast-growing genres,” EA chief govt officer Andrew Wilson stated in a press release. “Cellular continues to develop as the largest gaming platform on this planet, and with the addition of Glu’s video games and expertise, we’re doubling the dimensions of our cell enterprise.”
For its half, Glu chief govt Nick Early is proud of this exit for shareholder.
“This transaction is the fruits of the large work of the Glu group to ship world-class interactive experiences for our gamers, whereas driving enterprise momentum that has led to robust monetary and operational outcomes. It represents a terrific final result for all of our stockholders and different key constituents,” stated Earl. “As a part of Digital Arts, we’ll proceed capitalizing on the alternatives forward within the increasing cell gaming trade.”
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