The previous 12 months was marked with a number of uncertainty for companies. A brand new examine from Zapier, which permits customers to automate duties for net purposes, discovered that 63% of small companies mentioned automation helped them survive COVID-19.
With a selected concentrate on the small and medium-sized enterprise neighborhood — greater than 3,000 companions apps on its platform for small companies — key findings embrace:
Regardless of the widespread narrative of automation taking up jobs, it isn’t a competitor towards people. The way forward for automation is about how expertise can help people, particularly within the small and medium-sized companies. Software program automation continues to develop and it permits staff to be extra environment friendly, which provides people time again to do issues solely folks can do.
Automation is important software program for small and medium-sized companies.
Sixty-three p.c of SMBs say automation allowed their firm to shortly pivot on account of the pandemic — whether or not it was bringing their items and providers on-line or altering their enterprise mannequin utterly. That profit isn’t prone to shrink, both: whilst issues get again to “normal,” we’ll dwell far more of our lives on-line. Small companies are already utilizing expertise to arrange for that actuality: 66% say automation is now important for working their enterprise.
Why is automation important? SMBs depend on software program to carry out particular capabilities, like capturing leads from Fb Lead Adverts. Moderately than spend time manually sending information from one place to a different, SMBs use automation to attach totally different software program and create scalable techniques and processes.
Whereas automation helps SMBs eradicate repetitive, on a regular basis duties, there are greater advantages as effectively: 88% of SMBs say automation permits them to compete with bigger corporations by permitting them to maneuver quicker, shut leads shortly, spend much less time on busywork, cut back errors, and supply higher customer support.
By figuring out repetitive duties that take probably the most time, SMBs can develop a technique to automate handbook and repetitive processes and unencumber time for extra artistic or strategic duties. Actually, almost 70% of SMB workers say utilizing automation software program has helped them be extra productive at work.
The way forward for automation is already right here. Many SMBs are utilizing automation to extend employee productiveness and happiness, create environment friendly and scalable techniques, and compete with bigger companies.
Zapier surveyed 2,000 U.S. information staff from small and medium companies [fewer than 250 total employees] on whether or not or not workflow automation instruments are getting used at their firm. This survey was accomplished on-line in March 2021 and responses had been random, voluntary, and utterly nameless.
Learn extra in Zapier’s full report 2021 Zapier State of Business Automation Report
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